The event industry is one of the most competitive niche industries in the business world where established and experienced entrepreneurs take the lion’s share of the billions of dollars made each year. Statistics show that 70.8% of clients with upcoming events would rather use an event professional with experience, preferably those recommended to them by.. read more →

Properly planned and organized events will attract the attention of the media and it can be a great platform for marketing your event and business. However, navigating the murky water of media interviews can be a daunting task, and it can go either way. Depending on how you handle your media interviews, you can earn.. read more →

The internet has provided a platform for individuals from different positions to work together towards a common goal. It has become a common feature that in many niche industries, businesses have continued to scale up their operations due to such partnerships. The strategies department are leading the migration to these Internet-based collaborations primarily digital strategists,.. read more →

Marketing is misconstrued to be the turf of extroverts; however, introverts harbor similar skills such as critical thinking, analytical skills, excellent relationship building techniques et al. just like their extrovert counterparts. They require more energy to use them, and this makes it harder for them to get out into the world and market themselves and.. read more →

Have you attended any of the Game of Thrones concerts featuring its composer Ramin Djawadi, perhaps in Portland or Chicago or in Vancouver? Ramin Djawadi is one of the finest music composers of the era and yet he uses footage from the show and also live props to engage the audience. The compositions of Djawadi.. read more →

Developing universal content is a daunting challenge. Most niches cannot have universal content because the audiences will always have different learning styles. The same automaker comes up with two different advertisements for, say North America and South Asia, because of the vast difference in cultures and sensibilities. Learning styles will vary, so would the emotional.. read more →

YouTube is the largest video hosting and broadcasting platform in the world. Facebook is the largest social network of the world. Periscope is a live video streaming app from Twitter which can be used on Android and iOS devices. Amid an increasing demand for live streaming of videos, you may wonder which platform is the.. read more →

Online networking is easier than conventional outreach programs. It is simply more convenient and also efficient because of real time correspondences. The various online networking events make the quest more certain of accomplishing the objectives. However, online networking has its own challenges. What used to be niches have become common platforms. Anyone can embark on.. read more →

In recent years, digital marketers would always advise people to optimize their sites for search engines like Google. They would say that a website will never have any visitor if it’s never found in a search engine results page or SERP. In order to optimize a website, people should include keywords in their content. In.. read more →

Are you really in competition with anyone else – and does business have to be conducted that way? Something that a lot of otherwise really smart and really savvy event industry professionals have trouble with is believing that they are in direct competition with other event industry professionals, that there is some kind of zero-sum.. read more →