Marketing is misconstrued to be the turf of extroverts; however, introverts harbor similar skills such as critical thinking, analytical skills, excellent relationship building techniques et al. just like their extrovert counterparts. They require more energy to use them, and this makes it harder for them to get out into the world and market themselves and.. read more →

The top performing brands in any location are those that can create a lasting impression on the client. Take a brand like Google for example; it is responsible for providing answers and solutions to over 3 billion searches per day. Over 80% of individuals will not have a second thought when choosing a search engine.. read more →

Can you gauge the personality of a person without them uttering a single word? The body gives off certain nonverbal cues that make all the difference between how people relate to us. It is the reason that in less than 10 seconds of walking into a room, the occupants of the room already have a.. read more →

As human beings, we are social creatures. Whether it’s through body language, sound, or sight, in one way or another, we’re communicating. Sometimes you can just read what the other person is thinking, and in the event industry, an industry where being socially aware and engaging, it’s absolutely critical that you know how to persuade… read more →

Pressure, rivalries between colleagues, gossiping, lying, missing deadlines, accusations, humiliation… Do you have the feeling that you are about to explode? Does all of this sound familiar to you? Working in the event planning industry can be very stressful but there are ways that can help you cope with stress at work. Smile everyday You.. read more →

Every individual is unique, and the label “introvert” can cover a wide range of personalities. While the trait is often associated with social anxiety or awkwardness, many introverts can function extremely well in any social setting, when they have to. Simply put, an introvert is someone who prefers to work and relax by himself, or.. read more →

Introverts are those who are not comfortable being with people. They are shy and very private. They only want to stay home as much as possible. When they happen to be along with people, they hardly talk. They don’t socialize or interact. In other words, they are not the type of people who are outgoing.. read more →

Viral marketing has become a major part small and large business success all over the world, and it’s easy to see why. The global acceptance of social media as the preferred way to communicate – not only with each other, but also with businesses and services – has completely transformed the way that marketing campaigns.. read more →

Going stag to an event can mean leaving behind your whole support system. How in the world do people do this regularly? For most people the thought of going to an event or party without someone there that they already know is terrifying. Read on for a few hints to survive this ordeal. Dress appropriately.. read more →

The quote by John Denver that people everywhere are the same in heart and spirit perhaps is the best caption on why music connects people. There is something about music. It stirs some emotions in us. It has a universal appeal. Hearts and minds are in harmony when there is a tune or a song.. read more →