The internet has provided a platform for individuals from different positions to work together towards a common goal. It has become a common feature that in many niche industries, businesses have continued to scale up their operations due to such partnerships. The strategies department are leading the migration to these Internet-based collaborations primarily digital strategists,.. read more →

Marketing is misconstrued to be the turf of extroverts; however, introverts harbor similar skills such as critical thinking, analytical skills, excellent relationship building techniques et al. just like their extrovert counterparts. They require more energy to use them, and this makes it harder for them to get out into the world and market themselves and.. read more →

The top performing brands in any location are those that can create a lasting impression on the client. Take a brand like Google for example; it is responsible for providing answers and solutions to over 3 billion searches per day. Over 80% of individuals will not have a second thought when choosing a search engine.. read more →

Developing universal content is a daunting challenge. Most niches cannot have universal content because the audiences will always have different learning styles. The same automaker comes up with two different advertisements for, say North America and South Asia, because of the vast difference in cultures and sensibilities. Learning styles will vary, so would the emotional.. read more →

Selfies continue to be cool but they have lost a substantial chunk of the coolness quotient. These days most phenomena get classified as cool or hot and incidentally both tend to imply the same emotional response. The phenomenon of taking a selfie had barely taken some form with the front facing camera in some cell.. read more →

In recent years, digital marketers would always advise people to optimize their sites for search engines like Google. They would say that a website will never have any visitor if it’s never found in a search engine results page or SERP. In order to optimize a website, people should include keywords in their content. In.. read more →

Have you ever scrolled through your Facebook feed or Instagram and seen one of your friends liking and sharing a post? All the time right? Think again, have any of those posts been about a brand, an experience at a party or a competition to win something? Now you are thinking yes and now you.. read more →

THIS is how you build – and keep – followers with killer content! The web has completely transformed the way that businesses large and go about marketing, building up prospect bases, and then converting those prospects into paying customers while trying to keep as many of as humanly possible. On top of that, there’s never.. read more →

As human beings, we are social creatures. Whether it’s through body language, sound, or sight, in one way or another, we’re communicating. Sometimes you can just read what the other person is thinking, and in the event industry, an industry where being socially aware and engaging, it’s absolutely critical that you know how to persuade… read more →

Introverts are those who are not comfortable being with people. They are shy and very private. They only want to stay home as much as possible. When they happen to be along with people, they hardly talk. They don’t socialize or interact. In other words, they are not the type of people who are outgoing.. read more →