Companies and individuals are using video interviews at some point in their hiring process, and it is not just for job interviews. Over 60% of event professionals attest to having been part of a video interview either to hire talent for their company, with a potential client or to promote their business by sharing their.. read more →

Have you attended any of the Game of Thrones concerts featuring its composer Ramin Djawadi, perhaps in Portland or Chicago or in Vancouver? Ramin Djawadi is one of the finest music composers of the era and yet he uses footage from the show and also live props to engage the audience. The compositions of Djawadi.. read more →

Developing universal content is a daunting challenge. Most niches cannot have universal content because the audiences will always have different learning styles. The same automaker comes up with two different advertisements for, say North America and South Asia, because of the vast difference in cultures and sensibilities. Learning styles will vary, so would the emotional.. read more →

YouTube is the largest video hosting and broadcasting platform in the world. Facebook is the largest social network of the world. Periscope is a live video streaming app from Twitter which can be used on Android and iOS devices. Amid an increasing demand for live streaming of videos, you may wonder which platform is the.. read more →

Introverts are those who are not comfortable being with people. They are shy and very private. They only want to stay home as much as possible. When they happen to be along with people, they hardly talk. They don’t socialize or interact. In other words, they are not the type of people who are outgoing.. read more →

Viral marketing has become a major part small and large business success all over the world, and it’s easy to see why. The global acceptance of social media as the preferred way to communicate – not only with each other, but also with businesses and services – has completely transformed the way that marketing campaigns.. read more →

Content co-creation is the practice of developing any kind of textual, audio, visual or audiovisual material through collaboration of more than one party. A company can co-create content with the help of freelance writers, marketing firms, scholars or industry experts and using the information available in public domain as well as proprietary information that they.. read more →

With close to a billion individuals viewing YouTube videos on a daily basis, it is imperative that you ought to make videos for your event business’s content marketing plan. YouTube has made many event companies achieve success, being that it is now the second largest search engine in the world after Google. Consistent uploads of.. read more →

There are many reasons why you should use video for business. Videos are more interesting. They will entice even the laziest in the audience to check something out. Videos are more shareable and hence can get your company more exposure than other mediums. Videos are also simpler for people to relate to. Technical jargon, quaint.. read more →

Every business should consider using videos for marketing purposes, special promotions and even in their blogs. Video blogs are becoming a quintessential element in online marketing. Small to medium businesses may wonder if videos are affordable and if they would be worthwhile. No business is too small or too big for video marketing. The first.. read more →