Fredrik Hoel is the CEO and a co-founder of EventEye, an innovative event app that puts a large emphasis on ease of use and attendee experience. He is passionate about technology and how we can connect digital experiences to the real world. This focus lead him to the meeting and event industry a few years back, as a founder of EventEye. Fredrik puts a lot of emphasis on the user friendliness of technology. In his eyes, true innovation is something everyone can easily make use of and that frees up time rather than of taking it away. Fredrik has shared his knowledge on why an event app should be easy to use, accessibility for tech lovers/not lovers, user experience.

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