Event planning is the fifth most stressful job. Event planners and most people who are directly and some who are indirectly associated with the event industry rarely strike a work life balance. There are many who are always working and some who have a satiating personal life but then their work takes the backseat. Most.. read more →

Conducting an interview requires extensive preparation. A video interview can become a boring experience for the viewer or it can be intriguing and satiating. While experts will always have interesting facts and anecdotes to share, it is eventually up to the interviewer to weave it all into an interesting narrative. Since an interview cannot be.. read more →

The event industry is one of the most competitive niche industries in the business world where established and experienced entrepreneurs take the lion’s share of the billions of dollars made each year. Statistics show that 70.8% of clients with upcoming events would rather use an event professional with experience, preferably those recommended to them by.. read more →

Matt Riley, CAE founded The Conference Agency after a 12-year career as an association meeting planner and CPD/continuing education director  with the US-based National Court Reporters Association (NCRA) and the South Carolina Bar Association.  He has conducted large conferences in cities like New York and San Francisco, exclusive executive retreats in the Caribbean and Southern.. read more →

Properly planned and organized events will attract the attention of the media and it can be a great platform for marketing your event and business. However, navigating the murky water of media interviews can be a daunting task, and it can go either way. Depending on how you handle your media interviews, you can earn.. read more →

Marie Lacey has over 13 years’ event experience across a variety of sectors and delivered a multitude of events, from product launches, large conferences both in the UK and overseas. Currently, an account manager at drp, Marie works to support some of drps’ key financial sector clients on their full service of their live events… read more →

During my 8 year blogging career I have seen a wide range of blogging mistakes. A few errors seem to afflict most bloggers at one time or another during their careers. If you are making these specific mistakes you can turn things around quickly. Honestly check yourself as you read through this list. Being truthful.. read more →

Have you attended any of the Game of Thrones concerts featuring its composer Ramin Djawadi, perhaps in Portland or Chicago or in Vancouver? Ramin Djawadi is one of the finest music composers of the era and yet he uses footage from the show and also live props to engage the audience. The compositions of Djawadi.. read more →

Developing universal content is a daunting challenge. Most niches cannot have universal content because the audiences will always have different learning styles. The same automaker comes up with two different advertisements for, say North America and South Asia, because of the vast difference in cultures and sensibilities. Learning styles will vary, so would the emotional.. read more →

Selfies continue to be cool but they have lost a substantial chunk of the coolness quotient. These days most phenomena get classified as cool or hot and incidentally both tend to imply the same emotional response. The phenomenon of taking a selfie had barely taken some form with the front facing camera in some cell.. read more →