When it comes to blogging vs. vlogging, it is safe to say that this debate isn’t going to die. People continue to be extremely passionate about the benefits of either possibility. However, what no one can ultimately agree on is which one is ideal for the widest range of brands. To be sure, if you are having a seminar, a meeting, a conference, or any other type of event, you want to try to answer this question for yourself.
However, as you are going to discover, there is no such thing as a single answer. Blogging has a variety of benefits. Vlogging has a variety of benefits. Each possibility can appeal to a wide variety of brands. At the same time, there are also a number of brands that can even benefit from bringing these things together.
Understand that there is no single answer to this question. Once you can accept this element, you can begin to understand how they things can work for you.
Blogging Or Vlogging
As we talk about blogging and vlogging, it is important to remember that we are talking about two different mediums. Even so, these mediums have a number of things in common. Both are designed to educate, entertain, and market to those who are experiencing them. With both of these things, you are talking about a considerable degree of power. Obviously, this power is going to be highly dependent upon creating content that people are going to respond to. You have a multitude of creative possibilities on either front.
In terms of getting the most from either possibility, the first thing you need to ask yourself is where the content is going to come from. Are you going to create this content in-house, or do you think it would be a better idea to outsource blogging/vlogging needs to others? When you know where the content is coming from, you can begin to work on developing material. It has to inform, and it has to entertain. As you can imagine, there are a ton of possibilities within the need to meet those demands.
And can you present either/both of these concepts at your events? Absolutely. You simply need to make sure that the material fits the event in question. It has to be a natural part of your event, and it has to be presented in the most engaging fashion possible. There is no question that your event can benefit from these things. The question is how.
WHAT’S YOUR PREFERENCE? WHAT DOES YOUR BUSINESS DO? WHAT DOES YOUR BUSINESS NEED?