Check out these short interviews recorded at IMEX America 2015. Big data is all about finding out who your attendees are, what they want, what they are thinking, how they interact with the brand or product that you are selling. Once you know that, you can market to them better, give them a better experience and you are also able to quantify and justify the money that has been spent for that event.

 

Thank you to: Alec Sonenthal from Centium Software, Tara Thomas from MeetingPool and Eric Stimmel from TRC.

Thank you to Henry Dean for filming and Miftaul Islam for editing.

And finally, a special thanks to our sponsor: VenueMe (http://www.venueme.co/)

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