Without question, finding the marketing niche of your event is crucial. In doing so, you will be able to build your event on a solid foundation. This foundation will eventually lead to clear strategies for how to promote your event properly.
And when you promote your event properly, you are going to have a successful event on every possible front. It really is as simple as that.
How To Find Your Marketing Niche
You really don’t have to be some sort of marketing expert, in order to figure out the niche of your special event. In the first place, understand that you don’t need to use every single social media outlet on the planet. It is tempting to want to cast as wide a net as possible, but overdoing social media can actually come back to haunt you. The best strategy is to figure out which social media hubs are popular with your target audience, and concentrate all of your efforts on those.
When it comes to choosing the right social media sites to promote your event, you can go a long way by asking yourself a few simple questions: Find out where the majority of your target audience lives. Look into what they like to do for fun, how old they are (certain social media networks are popular with specific age groups), and what they like to discuss on their favorite social media hubs. When you can answer these questions, you will find it easier to decide amongst such social media outlets as Facebook, Twitter, Google+, Tumblr, Pinterest, LinkedIn (great for professionals), and more.
And which social media hubs are right for you? Making this decision is going to involve weighing the pros and cons of each. For example, Facebook is obviously a hugely popular social media website, but standing out from the pack in such a crowded field can prove to be tricky. Twitter allows for short, direct communication, but some people find the limit on the number of characters you can use in a single post to be a little on the stifling side. Tumblr has become quite popular, but only with the younger crowd, so you will want to avoid it, if your crowd happens to skew older.
Pinterest is extremely popular with women, but mainly in terms of things like clothing, jewelry, and art.