Today, events are incomplete without technology. From special software used in the presentations to customized hardware for a unique setting, from helpful mobile apps used specifically for an event to the numerous other gadgets and gizmos that find myriad utilities at an event. Even if an event is for a nontechnical industry and a nontechnical audience, technology does find its way. The problem with technology at events is that you love them and you hate them.
It is simple to understand why you would love technology. It makes so many things simpler and more accurate. From the simulated designs prior to finalizing the décor to using mobile apps for the purpose of push notifications that would encourage the attendees to show up, technology helps in more ways than we care to imagine. But the very same technology becomes a distraction in many cases. And it is then that we love to hate technology or its gifts.
Imagine an event when the attendees are busy with their phones and are paying absolutely no attention to the keynote speaker. What do you do in such a scenario? Surely, you cannot snatch away the phones of your guests. You can at best request for their phones to be turned off or silent. But we all know how many people actually do that. And here is the dilemma. If you choose to get the phones turned off or silent, then how do you use your mobile apps or live polls and contests?
The trick is to use technology to your advantage so even if your audience gets distracted by it, the distraction would also be aimed at your event. Event organizers or planners as well as the company whose event it is must realize the importance of using technology as a tool and as a distraction, because it is, but not for aimless pursuits but for the event itself. So if a guest is more interested in clicking a picture of something than paying attention to the presentation, one must use that to the advantage of the event. From urging people to share pictures with you to engaging people on social media with glimpses of what they had been up to at the event, there are many creative ways to engage people and to use technology, for good or for bad.
Using technology is unavoidable. It helps and distracts so you must love and hate it but you cannot ignore it.