The only way to get sponsors for your events, is to entice them with something. It is hard to get something for nothing, so you need to know what types of goodies sponsors want most. It is best to learn more about the sponsors that you are trying to persuade before you come up with a combination of benefits to offer. This means that you need to understand more about potential sponsors, so that you have the ability to determine what benefits they will find most attractive, Not all sponsors are looking for the same thing, which means that you need to be willing to do a little research.
More Than Exposure
Most sponsors that are willing to sign up to front your event are looking for more than just traditional television exposure. This means that they are looking to foster real relationships with customers. This means that they could benefit greatly from offers that are designed to help them better engage and connect with prospective customers. This is something that you should keep in mind when you are coming up with the best benefits to offer to sponsors.
Here are some of the top benefits to consider offering:
Overall Naming Rights
This is a huge benefit to offer to potential sponsors and is reserves for the sponsors that are donating high amounts of money to your event. This means that only major sponsors should be offered overall naming rights. It is important that you carefully consider the potential sponsor that you are going to offer this perk to. This is a perk that should not be taken lightly, because it will have a huge impact on the overall success of your event. This means that you need to choose just the right sponsor to partner with when you are willing to give away overall naming rights.
Official Product Status
Another perk that you could consider offering to potential sponsors is official product status. This means that you choose a sponsor to partner with and allow them to offer one of their products at your event that is known as having official product status. This will not only give the sponsor free exposure, but also allow them connect and further relationships with potential customers.
It is important that you choose just the right perks to offer sponsor, because it will allow you to have the highest rate of success for your event.