Are you having issues drumming up excitement about your events or conferences on social media? Ever wonder why? Ever wonder if there is a solution out there. Believe it or not, there is. And its name is the social media calendar. A social media calendar is a simple schedule of things that you (and each member of your social medial team) should complete on each day. Here, we will tell you how to create this sort of calendar, what it is important, and more.
Why a Social Media Calendar is Important
Having a social media calendar can help to keep your social media site on schedule. It can help prevent lots of frustration and issues in the social media department. Just in any facet of business, getting organized here is very important. It can help prevent things from slipping through the cracks, sneaking up on you, or getting done poorly. With a social media calendar in hand, you can keep yourself motivated to produce consistent, great contents for your readers. And great content seriously boosts your popularity on already popular social media sites.
How can you go about creating a social media calendar? Luckily, there are a lot of free templates out there to help you do just that. Using these templates allows the job to be half completed for you. Just download them, then fill in each of the blocks or check off the tasks on each of the days. Come next week, start with a new calendar and do it all over again. Or, set a weekly calendar that never changes. Just consult with your team about who does what, when, as well as the audiences you are all targeting. Then write it all down and try it out. Adjust as needed.
What a Social Media Calendar Can Do for You
Why should you put all this effort into creating what is basically a daily schedule for social media? Lots of reasons. Here are just a few:
- Drum up attention for your social media sites;
- Engage users with content that is well written and timely;
- Iron out kinks in your social media team;
- Keep your writer and authors happy with a regular schedule that does not change;
- Use your schedule and reader response to properly tweak the content that you offer to make it more dynamic as you build your social media presence.