Event follow-up can be very important when seeking out new leads for sales. Completing event follow-up is very important no matter what event you have participated in or hosted. Here, we will tell you more about why event follow-up can make a real difference for businesses, institutions, nonprofits, and other entities. We will also talk about capturing details at the event. Lastly, we will tell you about one of the most popular event follow-up tools on the planet, email.
Why Follow Up Matters
What would you think if we told you that nearly 3/4ths of leads generated at events were never followed up upon by salesmen or businesses? Follow-up seriously matters. It can help you to boost your overall sales, clients, or customers. In some cases it can also help you to secure clients that may frequent your business for years. Or who will refer even more to you. Follow-up is the most important thing that you can do for networking, as well. Know that you can follow-up to the most important leads while the event if still going on. There is no rule that says you cannot!
Creating a List at the Event
The first step in planning any sort of follow up is to capture contact details for any leads you develop during the event. You may be able to do so instantly by using QR Codes to exchange details. Or you may be able to scan participant badges with a specialized app. Know that an old fashioned landing page can also be quickly set up in order to allow visitors to give you their contact details. Even a sign-up sheet can work for this if you are willing to input the data yourself at the end of each day.
Using Email as a Follow Up
Email is a very powerful tool when it comes to following up on leads generated at events and tradeshows. When sending these emails, there are a few things that you should keep in mind. Firstly, be sure to follow up with leads as soon as possible. Send your emails no later than 48 hours after initial contact. Think about how you can personalize such emails by referring to the lead with their name. You may also want to include some details about the event where you came into contact with them. Be sure that you also offer them something special in the email.