When it comes to gamification, you’re talking about a concept that has really taken fire in recent years. It has become the darling of events of all shapes and sizes. Is it worth exploring from your end? Absolutely. However, there are a number of elements to gamification that should be considered. You want to create something fun, but you don’t want that to be the only objective. You need to think about additional elements to the concept.

To begin with, you’re going to want to start thinking about games. From there, you will want to think about the objectives of games.

What Does Gamification Accomplish?

What are games designed to accomplish? You can bat around a lot of different objectives, but ultimately, it all comes down to two things. It comes down to fun, and it comes down engagement. When you have engagement, there are a variety of different things that can happen.

Gamification at your event should keep the same thing in mind. You want to create something that is going to be a great deal of fun. At the same time, you are also going to want to create something that will engage visitors at your next event. Trivia is one possibility. Some sort of guessing game is certainly possible. You can even consider something as simple as a questionnaire that involves the use of a controller. There are a number of different ways to create something that is fun. The challenge on your end is to come up with something that will also optimize engagement, as well. It is important to that end that your efforts towards gamification looks for something that feels natural to your brand and event. You want to offer your visitors something unique. It also has to be something that is going to feel like it actually has something to do with your brand.

Gamification is all about active participation. When visitors come to your booth at an event, they are interested in information. However, what they don’t want is a big block of information that they can only experience through passive listening or reading. Obviously, you need to get some vital information out there. However, there are ways that you can accomplish this that also emphasize active participation. This is perhaps one of the biggest reasons as to why gamification is about more than just fun. That’s important, but you need to create a connection to your material that will make an impression.

Do you use gamification at your events? What has worked? What hasn’t?

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