Immersive experiences are the latest demand in a string of increasing expectations of the audience.

Guests at business events, product launches, seminars or major conferences don’t want to sit and attend a long lecture, listen to the keynote speakers followed by a stretched panel discussion and then a short Q&A session.

The audience wants to get involved.

They need to be engaged and they must feel invested in the proceedings of an event. For an audience to be enticed first and then satiated, event planners must come up with myriad channels of interaction.

One of the most effective ways to engage the audience is an immersive experience. There are many ways to define immersive experiences. One could imagine 3D videos and some may aspire to come up with the ambitious 5D or 7D videos. Virtual reality is certainly at the core of immersive experiences. Beyond these technologically demanding forms, immersive experiences can also be developed using various platforms of interaction. Kiosks, live contests, apps integrating all guests to the proceedings of the event and making the audience an integral part of the event would also offer an immersive experience.

What most people want is an event that they can connect with. Event planners on their part often consider immersive experiences as technologically demanding and thus expensive. As a result, most organizers think that immersive experiences are beyond their budget and scope. The truth is that immersive experiences are a combination of technology and story. Without the right story, no technology would be able to entice an audience long enough. The context has to be right, the narrative has to be relevant and the manner in which the story is weaved and presented should be immersive enough. In other words, if you can engage your audience with what you are sharing and do so with a contemporary or state of the art approach, then you would certainly manage to win the attention of your audience.

Immersive experiences can be developed right from the phase of planning an event. Getting people to download apps, offering virtual tours of the venue, special maps to guide the guests to the venue and even to the parking, allowing online check-in, acquiring unique guest id, from seating to suggesting people the guests should meet, everything goes on to engage the audience at a very personal level. That is essentially what immersive experiences are meant for. Incoherence of any kind will defeat even the best immersive technology.

 

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