Making a great mobile event app is easy. In this day and age, you can find dozens and dozens (and dozens) of examples of great mobile apps. The problem with mobile apps concerns monetizing them. In this area, it is clear that brands are not doing everything possible to optimize the financial potential of their event app.
If you find yourself in this camp, then you are naturally going to want to find out what you can do to get the most out of your current event app. Thankfully, there are some clear strategies in place that can help you to accomplish this. There are also a number of pitfalls that you are most certainly going to want to avoid, if you want to score the biggest financial gains possible with your app.
Tips To Monetize Your Event App
When it comes to monetizing your apps, there are several mistakes you want to avoid at all costs. For example, did you choose premium pay-per-downloads as your default? Big mistake. What you have to understand is that the marketplace for apps is huge. Not only is it huge, but it also extremely cluttered. Unless you have strong brand recognition, no one is going to pay a premium fee for an app they have only heard about it in reviews.
In the end, marketing your app is something that should be part of the process. It is not something you want to wait until the last moment to deal with. If you are not someone who considers themselves to be particularly adept at marketing, relax. Resources such as the GameHouse Promotion Network are available to help you with all aspects of your app that go beyond simply building something that is absolutely spectacular. Take advantage of these resources. Learn from the mistakes of others.
Another thing you want to do is ask questions. These questions are complicated, but they are essential to helping you to develop the best possible strategy for monetizing your app. Ask yourself questions along the lines of what your app is, what your app does, what key features your app offers, what benefits your app brings to the table, and which apps are similar to the one you are trying to monetize. Look at your competitors very closely. Pay particular attention to what they do right, and certainly pay attention to the things you think they are doing wrong.
Weigh purchases against subscriptions, as well as in-app ads against mobile ads.