When it comes to planning an event, social media is now one of the most important tools that marketers and planners can use in order to provide information about meetings and events, solicit feedback, interact with those in attendance, and to create year round engagement with their target audience. However, the rise in social media prominence has led to several questions as to how to use Twitter, Facebook, Instagram, and other social media sites before the event, at the event, and after the event. Here are a few tips and tools that can be used across your next event to create more social media interaction.
Visual Social Walls
We all know how much we are all addicted to our mobile devices, so one of the ways that you can bring social media interactions to life during your event is to provide a visual format for it. This will help form a connection between the individual’s social media expression and the way the event is experienced during real time. Essentially, an event can take what the attendee would typically be looking at on their phone anyway and incorporate it into the event.
One of the best ways to get a conversation going about your event is to create a hashtag that can be used throughout the entire course of the event. However, event planners are going to have to do more than just talk to the audience during the event. Use SMS technology in order to communicate directly with individuals that attend the event. This is a great way to target some of the key influencers and to encourage more interaction with brands. This creates an engagement with the audience that is more meaningful.
Contests and live polls have been a part of events for a long time. There is a way to make these games even more powerful. Create a contest stipulation that requires some type of social media activity in order to be a part of the contest. This will encourage interaction and will also work to promote your event. It is really a win, win situation.
Create Conditions for Everything
Are you giving away gift bags at your event? Make the person post something on a social media network before they receive their gift bag. This is simple and something most people will do, especially because they want the gift. The tweet or Facebook post can contain the hashtag or handle of the company that is providing the gifts for the gift bags. You will also want them to promote the event of course.
You can also set up your event with booths that have RFID technology. If your guests put on a wristband or wear an id, they can simply check in at these booths and create a social impression. This is a great way to make participating in social media effortless for all of your guests.
These are just a few ideas to create more social media interactions at your event. If you use your imagination, the possibilities are endless.