Why do people go to events? To learn and to network.
While at IMEX America I asked a few experts the question and this is what these amazing guests said:

 

 

Thank you to:
Samme Allen, who is driving the corporate sales and marketing agenda across corporate, association and agency markets for the Scottish Exhibition & Conference Centre.
Cece Salomon Lee, author of the PR Meets Marketing blog.
David Adler, a lifelong media executive, is the C.E.O. and founder of BizBash

What do you think? What do we need to consider in order to improve education at events? Is it the format, the content, the speakers, the layout? What would help you? Why would you attend an event if you could get all of your ‘knowledge’ online?

Big thank you to our sponsor VenueMe: http://www.venueme.co/

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