Let us play a quick game to understand how our brain works. Try to recollect ten or twenty odd names of people you had worked with in your previous company. If that is not relevant, try to recollect the names of forty customers you have interacted with in the past four weeks, quarter or whatever period of time is relevant for you. Once you do that, try to recollect names of twenty or thirty people you went to school with.
It is safe to bet that you would find it extremely easy to recollect the names of people you went to school with. It may have been decades or years since you have graduated but you would still find it easier to remember their names, their likes and dislikes, how they looked and where they stayed. This is in contrast to the reality that we remember recent incidents better than encounters in our distant past. What works in favor of your older memories is the emotion. Our brain is wired to recognize, store and recollect memories that are more emotional than just factual or mundane.
Let us now bring that context of emotions to your events. Get up on stage and deliver a presentation. Before you end it, most people in the audience would have forgotten what you presented, what you wanted to say and why. Only few people who are heavily invested would remember the stats, the graphics and what you actually said. Others will watch you do your job and will move onto the next event or whatever that they need to do. The only way you can ensure that all the people in your audience pays heed to what you are saying, showing and trying to convey is to make the presentation an emotional experience.
What can you use?
You could weave in a story to drive home a message. You could use real incidents from within the industry that people are aware of. That makes the context relatable for people. You can bring in games, contests or allow the audience to have a first-hand, personal experience which will naturally bring in the emotions. Anything that doesn’t require the active involvement of a person cannot be emotional. Anything that doesn’t trigger a direct impact on a person’s mind would not be emotional. Anything that is not emotional will have a short lived shelf life in human memory.
Now, emotions can be positive or negative. What you would use is entirely your discretion.