What an experience! How can I put in words how I feel!?
I finally attended my very first IMEX in Frankfurt and it was incredible. In fact, I recommend anyone in the event industry to at least visit it once!
I truly enjoyed every minute of it: walking around and taking it all in, bumping into professionals I had only met/interviewed online, meeting new people, interviewing lots of great experts, catch up with older friends and surprising everyone with my very own ‘business card’.
On Tuesday afternoon and Wednesday I was buzzing! I knew what I was doing, I had a mission and I was ready. However, it didn’t quite start like that. On Tuesday morning, after arriving at the IMEX, I reviewed the program that I had carefully planned and I kind of panicked. There were a lot of people. I didn’t know where to start, how to start, how to approach, what to say. After all, this was my very fist time interviewing ‘face to face’ at events.
But, let me tell you what I did. I decided to put the program away, sat and listened to one of the sessions available at the Inspiration Hub. After that, I grabbed the speaker, explained myself, asked if I could interview him and guess what? He said yes. That was it. I knew I could do it and I loved it. People were super nice, very approachable and interested.
That was the start, and also what really pumped me up, was walking around, and having experts who I met or interviewed only online, coming up to me, stop me, and shower me with encouraging words!
The IMEX venue was enormous. I knew it was big, but I didn’t quite know it was this big. I liked how it was laid out. It definitely made my life easier. Although I walked around the whole floor, in order to familiarise myself and made sure I wasn’t missing out on anything, I spent most of my time, by the technology booths, by the Inspiration Hub and the press office.
So, was it all work? Well, I did a lot of talking, interviewed some experts and made some great connections. However, I had funny encounters with magicians, I danced, I listened to live music. Also, I laughed a lot. Why? Because, I was loving it. It felt just right. It was me doing me. Felt comfortable, happy, and focused.
Unfortunately, I didn’t have much time to visit Frankfurt city, as I spent from 830am to 530pm at the IMEX and the rest was: travelling to/from the venue, eating and/or sleeping.
Would I go again? Oh yeah! So there was so much knowledge, products, services, innovation and inspiration in one place.
Over the next few weeks I will be sending out videos of interviews and write posts of what I have learned. Stay tuned so you can see what IMEX was like for Events Uncovered!
Big thanks to all the guests I interviewed, to Alejandro Negueruela for patiently film my experience, to Miguel Neves for the opportunity, to Jason Scott, Avinash Chandarana and Julius Solaris for their continuous support.