John has over 30 years of experience in the events industry as a PCO and technology specialist. He spent the first 14 years of his career as a PCO with Congrex, before starting Shocklogic in 1997. As well as being an ICCA member for 26 years, he has also been on the ICCA board of directors, and a technology faculty member for the IAPCO seminars for 10 years. John has been a speaker at renowned industry events worldwide including MPI, EIBTM and IMEX, and a leader at a number of industry think tanks. John has shared his knowledge on culture and branding, caring about clients, colleagues, partners and what’s the most important questions to ask others.

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