Anissa Ladd, CASE began her hospitality career right after graduating. Unsure whether or not she would enjoy Sales and Marketing or Operations more, she tried a little bit of everything.  She worked in hotels on “both sides of the fence”.  Her hotel company gained the contract to operate the CT Convention Center and she was transferred there, working for 10 years moving up through the ranks up to Senior National Sales Manager.  Recently, she decided to try something new and is currently employed at the National Account Executive for SER exposition services as a General Services Contractor.  Active in the industry as well she has volunteered for the New England Chapter of PCMA for the past 5 years and holding different positions. Anissa has shared her knowledge on sponsorship, if it’s all about money, marketing, promotion, feel good sponsorship, know what you offer and being flexible.

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