Nicola joined etouches in November 2011 as the Vice President of Strategy, and recently transitioned into Global Marketing, leading the company’s growth with innovative and metric oriented marketing, concentrating on a global user experience. Nicola brings over a decade of knowledge and experience from the events industry, previously working with the Colloquium Group, Reed Exhibitions and Reed Elsevier Group. Nicola has shared his knowledge on event marketing automation, why you need to personalise your messaging, examples of big automation software, benefits of using such programs.

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