As CTO and Co-founder, Chett is leading the development of insightXM’s platform, incorporating data science to aggregate, enrich and analyze audience data to inform experiential marketers. A serial entrepreneur, who simply cannot accept the status quo, Chett has led the development and commercialization of technology solutions across several industries. An early adopter of emerging technologies such as cloud and big data, he has provided pragmatic, strategic leadership for technology development at many early stage companies. Chett has shared his knowledge about data strategy steps, what are the core 5 pieces of data, and what other data is helpful collecting and why and why you should collect data in a thoughtful and consistent way.

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