After 20 years of designing and managing tradeshows and live events of every type, David Schenberg has utilized numerous technologies focused on the same goal: creating a return for the time and money spent on marketing initiatives. So while people argue over ROI and ROO, ROA (Return on Actionsm) focuses on tracking what people actually do, while measuring and reporting on it, and driving the sales process. David has shared his knowledge on what are the shiny objects in the event industry and what IBeacons and Bluetooth low emission are.

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