When anyone gets an invitation to attend an event, either as a part of the audience or as a participant in the scheme of things, many questions emerge that need to be answered immediately. The longer one waits, the fewer are the chances of attendance or participation. The first obvious question is if the person has time. This will partly be influenced by the initial perceived significance of the event. Important events will compel people to squeeze out some time even if one is super busy. Not so appealing events will not entice even if a person has time.

The second question is if the event is worthwhile of the time. This would depend on the content, the people hosting the event and the star attractions. Considering the fact that not all events will have hugely popular people hosting, presenting or as keynote speakers, there should be other elements to woo the audience. That is where motivation and emotional kick in.

Motivation and emotion are the main reasons for attendance at any event. What would I get out of the event? There are different types of events. An event could be for entertainment, enlightenment or about academic discussions, hot debates, breaking developments or steadfast achievements. Whatever the event is meant to offer, it must be very lucidly communicated to the desired audience. People want to know what they can expect and what they would take away from an event. There are far too many bland events happening all the time and people don’t care. Such a scenario will never be motivating enough for the target audience to actually make an effort to even try and attend the event, let aside actually making an effort or turning up.

Emotion is another important factor. If anyone is emotionally disconnected, then chances of turning up at the event are miniscule. Partial disconnect may still work in favor of the hosts or event organizers but complete disconnect will surely keep the audience away. For the right kind of emotional connect the event planners and promoters must offer the right reasons. The feelings of the target audience must be leveraged. For instance, if an audience is in love with technology then they invariably love innovation. A tech event should try and connect with the inquisitiveness of the target audience. Likewise, there are many emotions, be it joy or fear of missing out, craving for more information or getting a one of a kind experience which could be thrilling to say the least.

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