As a business it is your responsibility to not only ensure that your employees can work well together but that you also show customers that you are able to give back to the community. The philanthropy of your company is just as important as your bottom line because customers will be more likely to shop with the business that sees and addresses issues in the area than the business that can’t be bothered with helping the community.
- Replanting Trees
One of the largest issues that most areas experience is too much development and many residents are tired of losing their greenery and trees as a result of higher apartment buildings or more homes. Getting a team together to go to a local park and replant trees is a great way to show that you’re giving back, not only to the community, but to the earth as well.
- Cleaning the Neighborhood
If you’ve begun to notice that there is more and more litter and garbage strewn throughout the area, designate a group of employees to go around and pick up the trash during work one day. When people in the area see that your company is taking the time to clean up the neighborhood and make it look better, they’ll be more interested in seeing what you have to offer.
- Organizing Activities at Local Schools
One of the best ways to increase your customer base is to improve your brand recognition and capture the attention of your demographic. By working with schools in the area you will be making parents happy that you’re giving their children a great activity to look forward to and they may return the favor by checking out your business. Organize a gardening day or an environment clean-up day where all of the students can get involved and work together to make their school a better place to learn. Your business will also get a lot of exposure from the positive reinforcement.
- Rebuilding Homes and Historic Buildings
If you have some extra money to spare, donate it to the rebuilding of homes for less fortunate families or restoring historic buildings. Depending on how much work you want to put into the venture, you can even get your employees to help with the rebuilding efforts. It will be mutually beneficial as your staff will feel better about themselves by helping out and the other party will be thankful that they have the help.