Whether you’re a paid speaker or if you’re giving a presentation to a group of professionals, you will have to learn how to deliver your pitch effectively. The way that you present your ideas will have a huge impact on the opinion of the people that you are presenting to. Below are the steps that you should take to make sure that your pitch is delivered effectively and you’re prepared for it.
Step 1: Developing the Hook
The hook is what will bring your listeners into the presentation and make them interested in what you have to say. During this step you should make sure that your hook is quick, straight to the point, and intriguing, otherwise you may turn potential investors and listeners off. You have to be able to make others grasp the idea that you are trying to get across because if professionals don’t understand it, you can guarantee that your customers won’t understand it either.
Step 2: Giving the Big Picture
You need to know that your business or idea won’t be built in an entire day and you have to make sure that you don’t bite off more than you can chew. If you are throwing a pitch to investors, you have to give them an idea of what you want to do in the long run and what is attainable in the short-term. Giving your listeners and investors the big picture will help them to see what the benefits are if they decide to accept to your pitch. Take the time to perfect your marketing tactics, operational procedures, and even your sales strategies.
Step 3: Using Visuals
When it’s time to actually show your audience what it is that you’re talking about, make sure that you have visuals that you can use. Whether you create a PowerPoint presentation or print outs that are large enough for the whole room to see, visuals are imperative to help people understand the idea of your pitch easier. You would be surprised at the sheer amount of people that learn and understand things better when they can actually see what it is that they’re learning. As an example, if you’re talking about the sales trends that your idea will bring to the company, show them a graph of the incline in sales. If you’re talking about a specific product, bring photographs of markups that they can take a look at.