Elling has spent most of his career as a senior executive in the Norwegian oil and gas industry and later as a management consultant. He started an event agency in Norway in 2000 and Event ROI Institute in 2005. He consults and speaks frequently on subjects such as ROI, events industry trends, meeting architecture, procurement and risk management. Elling has shared his knowledge on what is needed to give more value, what BANT is, how to define an event and the stakeholders.
To get in touch with Elling, go to www.eventroi.org