Erik Peekel is founder of Aaaaha! the Actor Factory. His company designs and produces session formats for corporate events. Erik has hosted a series of masterclasses based on the question “How can you organise the event that noone would want to miss?” Well over 1200 event organisers participated. Erik compiled a whitepaper covering these tips. Erik has shared his knowledge about how to organise an event no one would want to miss, going through the steps from the invite to the follow-up.

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