As CEO, it is Sameer’s vision that inspires and ignites the 250+ diverse professionals that make up Shobiz. Having risen up the ranks in Shobiz, initially as a Director from 1990 and then as CEO since 1996, Sameer’s agenda is clear: Be the Best and Be the Biggest. Sameer has shared his knowledge on understanding the brand, brand activation, experiential communication and using events as part of the marketing mix.


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