Shawna is the Chairwoman of SPiN, the Senior Planners Industry Network, which is now the world’s largest association comprised strictly of senior-level meeting planners – and an organization she founded back in 2008. Shawna is a freelance writer for several publications on topics such as networking, hospitality, conference strategy, and the sales process from the customer’s perspective.  She speaks worldwide on these topics, and consults with all types of organizations to help them rethink how they communicate and sell to customers. Shawna has shared her knowledge on how to incorporate CSR at events, how can attendees make a difference, why it’s not only about the act but also about the impact and gave few real examples.

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